While the annual fluid milk consumption continues to decline, some categories have bucked the trend with growing retail sales in 2023, according to newly-released data.
The House of Representatives passed a bill that could reinstate whole and reduced fat milk on school menus – but lobby groups say the change would spark racial inequalities.
Value-added milk brand fairlife LLC, a subsidiary of Coca-Cola, has surpassed $1bn in retail sales, breathing new life into the sluggish fluid milk category.
While fluid milk consumption has been declining since the 1970s, US retail sales rose 7.1% last year (52-weeks ending Jan 2, 2021, according to NielsenIQ Total U.S. xAOC data). However, is this trend indicative of an actual revitalization of the $15.1bn...